Marketing and Cooking - a new idea?
The idea of using a custom-made, trailer barbeque for marketing purposes is a new idea to many people. But not for many of Nortruck's customers. These savvy companies, across North America, have been purchasing these amazing and unique units for more than twenty years. So, what do they know that others don't? Let's examine ten reasons that the sharpest companies use Nortruck barbeques to make their marketing "sizzle".
Big size - Big impression
1. Capacity. The tandem-axle unit has a massive 25 square feet of grilling surface (and an impressive 360,000 BTUs of heat). With four cooks and appropriate helpers this grill can easily help entertain hundreds of your guests. Become the most requested participant in your local tournaments, charity events or business gatherings.
2. Flexibility. Use your grill to show off your brand at golf tournaments, charity concerts, customer events, auto races – breakfast, lunch or dinner - any venue, any time.
3. Endurance. Use this grill to prepare hundreds of sausages and pancakes in the morning, and then dozens of burgers and hot dogs for lunch, followed up by an equal number of steaks and chicken in the evening. Equipped with a massive 100-liter (65 lb.) propane tank, you'll never be short of cooking power.
4. Visible quality. Show off your brand in style; make a memorable impression – with quality and class. Crafted from satin-coat and stainless steel it will provide years of high-performance, great-looking entertaining and with your branding and logo displayed on the unit and the optional awning, there will be no mistaking which awesome company is "cooking" at this event.
5. Value. For about the same price as full-page ad in the newspaper or a billboard, you can have a custom-made, high-quality stainless-steel trailer grill which you can easily and safely use for marketing for decades.
6. Portability. Everywhere you go people will see your brand and understand the quality your company promotes. And instead of only being noticed for a day or a month as is the case with an ad or billboard – your grill is seen wherever you use it and while travelling back and forth.
7. Longevity. Nortruck barbecues are fabricated with the finest materials and workmanship. Constructed with solid stainless and satin-coat steel, these units are designed to provide flawless service for year. Many continue to impress customers for 10, 15 or even 20 years.
8. Humanity. There’s also something inherently satisfying about the process of serving food to your fellow human beings. It’s very much seen as an act of “giving back” and when your grill is being used at your company events, at charity functions or just by your employees, people notice and respond to this most basic type of human gathering.
9. Safety. Expertly designed and crafted to exacting standards, all of Nortruck's grills are CSA inspected and certified as a "gas fired appliance" for both the
USA and Canada. So, you can be confident that safety as well as reliability and quality have been included in your grill.
10. Flexibility. Many of Nortruck's customers have purchased two, three, five or more grills for all of their branch locations and they tell us that once a grill is being used regularly as part of the company's branding campaigns, the number of requests to use it always goes up. Isn't it nice when your customers call you?
Give us a call and we'll build one just for you. Some of the popular options for you to consider include:
We ship anywhere!
- Premium sound system (12v car-stereo head unit and four speakers).
- Remote turkey fryer/boiler complete with a 15’ hose and remote coupler.
- Water & sink option (replaces rear cooler). Includes two tanks, stainless steel sink, tap and pump.
- Two-tone/metallic/pearl paint
- Premium chrome or aluminum wheels
- Collapsible awning c/w 6 poles (custom logo and color available at extra charge) – Tandem-axle model only
- Heavy-duty canvas cover (choice of colors)
- Spare-tire, utensil cabinet c/w barn doors on rear (adds about 10” to overall length)
We all know those 'smart' people, who are so focused on one dimension of purchasing that they can't see anything beyond price. Overall, do they help or hurt themselves? What about the rest of us? I contend that these folks actually contribute to the lowering of standards in every way they can. In fact, they contribute to lowering the grade of both services and products because they do not want to think about, or are unable/unwilling to tell the difference when it comes to manufacturing skill, better materials and most important of all - value and return on their investment.
Please note that I'm not arguing against fair competition. That is all about offering better services at lower prices, which keeps everyone sharp. Of course, I am assuming comparable quality and grade and that the improvements are due to innovation, breakthrough technology or just better ideas. What I am talking about instead is comparing 'apples to umbrellas' and bargaining on price as if there really is an 'apple to apple' comparison.
Comparing Apples to Umbrellas
How do the 'apple to umbrella' people do it? Well it is easy; they have a number of things in common:
1. Their egos are somehow connected to their ability to bargain and haggle over prices.
2. They believe they have helped their company and scored a victory when they get a lower price, no matter what else.
3. They do not understand the connection between lower prices and lower quality and grade.
4. They mistakenly assume that they have actually won something when in fact all they have done is contributed to the lowering of commitment to quality and interest in maintaining high standards.
5. Ignorance of consequences or worse, indifference to the impact on quality, standards and outcome.
Just as Good? Maybe not.
Here is a recent example from my own experience. I select this example not because it unique, but because it is so typical of the general mentality of those who believe that pressuring suppliers to lower prices is 'smart' and actually helps them.
A certain middle manager inside a large client organization decides that the heavy-duty, well constructed units we've built for them for years are "too much". He's found a light duty (foreign built) unit that is "just as good."
Except, of course, it is not. When we compare, we see that's it's built out of inferior materials (just as heavy, impossible to retro-fit, environmentally unfriendly, etc.). Further, it's an "off the shelf" product with limited options) as opposed to our custom built just-for-you units. So what? Well, that means the field workers now have to change how they work to suit this off-the-shelf unit. That makes sense! Not!
And finally, by going to a lighter-duty unit, they won't enjoy the years and years of flawless service they get by doing it right. Instead, they will experience, rattles, leaks potentisl break-ins, and if and when the unit is damaged in even a minor accident, it likely needs to be discarded. Some value proposition...
Return on Investment
So when the discussion is just about price instead of Return on Investment (ROI) you get:
All of this happens when we focus mainly on price. Here are some interesting analogies:
- Inferior products used in the field where downtime is the most costly.
- Highly trained, expert, field workers are forced to compromise how they deliver their service because of "mass production" limitations on the canopy they are forced to use.
- Higher environmental impact as these light-duty units take up space in the landfill while our heavy-duty units keep on providing value and service for many years longer
There will always be someone who can make the product or service a little worse and a little cheaper. So where do you draw the line?We all know that diamonds and rhinestones are not comparable and no one in their right mind would argue that just because the rhinestones look like diamonds, the diamonds should therefore be sold to them at the same price as the rhinestones. So why does that logic escape some apparently 'smart' business people???In light of the 'diamond analogy', one could conclude that it reasonable to consider and compare price to the exclusion of all other elements.(If all they care about is price why should anyone worry about offering high standards? If you are the supplier of that product or service and you want to stay in business, your choices are to lower standards so you can make a profit or offer just enough quality to keep the business running.)I would really like to hear what experiences others have had regarding 'price discussions' and bargaining games. Visit our website at www.nortruck.com and share your experiences.
- Hiring an IT firm and out-sourcing your computer service needs looks expensive until you consider the cost of hiring, paying salaries, benefits and vacations for in-house staff.
- Flying 'First Class may be less costly in the long run because you are fit to function when you arrive at your destination and you sa
- ve time with fast check in and departure from airports
- A 5-Star restaurant is more expensive than a fast-food outlet but the quality, taste and nutritional value of the food is superior and its contribution to obesity is far less.
- Going to a qualified doctor is less costly in the long run because you are more certain that you will not damage your health by taking poor advice or in appropriate medication based on what your read on the internet.
Time is Money!
The following scenarios may ring a bell for service managers:
- Your contractors are halfway to a job and turn around because they forgot the cables, are missing a tool or something else;
- Their equipment is scattered in so many places throughout their truck that finding the right tools takes precious time; or,
- The shelving in the company truck is rusty and the racks are heavy and cumbersome.
Get Organized to Increase Your Fleet's Productivity
According to design experts, using aluminum truck canopies (or “ truck toppers”) can help solve the above problems. How? Well, we think there are several reasons. Let's discuss...
- Aluminum truck canopies provide ample, easy-to-use storage for tools and equipment, which makes organizing easier and finding the right tool or part simpler. Further, you can see at a glance if something's missing.
- Using heavy-guage aluminum to fabricate the canopy gives strength and security without adding a lot of weight. Providing a secure cover for your gear, helps you save on equipment and product losses due to theft.
- Because of the high quality of manufacturing, you can depend that water and dust will not be a problem. Since your equipment stays dry and clean you enjoy increased life and reduced wear and tear on your tools.
- A well-built aluminum truck canopy typically outlasts two, three or even four vehicles so you can easily transfer it from old to new – great investment protection!
- Finally, medium- to large-sized fleets use aluminum canopies to create a standardized, professional image for their vehicles. This helps with marketing and branding and shows a company's visible commitment to quality and service.
Aluminum - A Better Choice
One of the many reasons that knowledgeable customers select an aluminum truck canopy instead of a fiberglass product is our capability to customize the canopy to their exact needs in terms of doors, drawers, etc. We also know that aluminum is completely recyclable and won’t clog up the landfill for centuries.
Further, canopies constructed from aluminum are stronger than equivalent fiberglass/wood units. And finally, aluminum truck canopies contain no organic materials and will not deteriorate in any way over time. Fiberglass is negatively affected by sunlight and wood, of course, is affected by moisture, especially when covered and away from the air.
Aluminum truck bodies are a great choice for fleet managers. Save time and money by increasing your service teams' productivity. Reduce costs from thefts, and damage by choosing a high-quality, heavy-guage fabrication, and finally, improve the image that your company presents to the world.
Want to learn more about our canopies? Click here to download our selection guide.
Aluminum green? Huh? Aluminum is that shiny metal stuff we use to wrap potatoes for baking, right? It's not green.
Well, it actually is - but we are speaking of green in the sense of being an environmentally responsible choice, not the colour and not aluminum foil!
OK, so why would aluminum be a green choice? Nortruck aluminum truck canopies are 100% constructed from aluminum - no fillers, no wood, no plastics, just aluminum. And, aluminum is 100% recyclable and by that we mean everything. This includes the scraps created during fabrication, the finished units themselves - even the metal filings that are made during grinding or sawing. All recyclable. Other materials that used by other manufacturers to construct canopies, service bodies or toppers such as, for example fiberglass, may take more than 100,000 years to decompose in a landfill and cannot be recycled.
Plus aluminum is light, strong, and doesn't rust - pretty much the ideal material for something that is going to be used on the road. Sure, it's harder to work with and requires expertise to successfully fabricate a quality canopy, service body or toolshed - but that's why Nortruck employs the best people in the business. Bottom line? When you choose Nortruck to build your truck canopy, you can relax knowing you are getting custom-made units that fit your business exactly, that it will last for decades and, finally, you can now be assured that purchasing from Nortruck is the right choice to make for the environment too.
One of the challenges in our industry, like many others, is that people use different words to talk about the same thing. One example of this is what we call a "canopy". When we refer to a canopy we are speaking about one of the strong, lightweight aluminum units we build to help tradespeople and field service personnel keep their tools, equipment and supplies safe and dry while being easily accesible on the jobsite.
However, we have a number of customers that call this type of unit a "topper", because (I guess) that it "tops off" the truck bed. To add to the confusion, a larger version of our "canopy" is referred to, by us, as a "toolshed". But, we have customers that call this unit a doghouse!
The challenge is to find a term that is descriptive but still meaningful. So, we always try to understand our customer's needs and ensure they get the right product for their fleet - no matter what they call it!